Hailey Bieber uses FRUIT over her chest to protect her modesty as she models a $10K gold and diamond chain 'bra'
Hailey Bieber has been getting a little fresh lately.
The 26-year-old star from Arizona was seen holding pieces of passion fruit over her chest to protect her modesty as she beamed in new images taken on a beach.
The wife of pop star Justin Bieber had a glowing tan as she held the half pieces of fruit just so in a very suggestive move
Also on her chest was a yellow gold chain 'bra' that went around her breasts, around her neck, and behind her back. And that 'bra' did not come cheap as it was diamond encrusted.
PageSix revealed the chain is Jacquie Aichie’s 50 Diamond Bra which costs over $10,000.
Models Emily Ratajkowski and Olivia Culpo are also fans of Aichie's designs.
The photo shoot was not new, however.
It was first seen last week when the close friend of Kendall Jenner debuted her new collection for her skincare brand Rhode.
Rhode is the cover girl's middle name.
Last week Bieber shared the images to Instagram as she added the caption, 'PASSIONFRUIT JELLY. New passionfruit jelly peptide lip treatment is coming 4/6 sign up for the waitlist now rhodeskin.com @rhode.'
In those older images the runway fixture had on a multi-colored bikini top.
Hailey launched her Rhode skincare line — named after her middle name — in June 2022.
The business has been booming ever since.
CEO Melanie Bender, who joined the company in October 2022, recently talked to Vogue Business about the brand's astronomical sales.
'We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,' Bender said.
She added that Bieber is also involved in all aspects of the business.
Bender stated, 'As founder and creative director, she plays a major role in product development and overall creative direction of the brand.
'We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,' she added.
Less than one year in, Bieber is now planning a global expansion, with the line's launch in Canada to be followed by a United Kingdom branch.
Justin accompanied his wife to a dinner party in Toronto last week to help her celebrate Rhode's Canadian debut.
Last fall Hailey was included on Forbes magazine's 30 Under 30 list, where she earned a spot for her flourishing business.
The star took to social media to share the news and she wrote, 'Thank you so much @forbes @forbesunder30 so beyond excited about this cover, and so very excited for everything that is to come with @rhode and thank you to team @rhode for being the most bad a** team I could ask for.
'The journey has been one that causes me to pinch myself on the daily. Cover shot by @timtadder story written by the wonderful mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.'
In the accompanying interview, Hailey revealed that she and her business partners went through several rounds of reformulating products during the development process until they met her standards, while making sure the price tag on any product did not exceed $30.