Celebrities

Katherine Asplundh tries to rebrand as an influencer

Published 1 months ago on Sep 04, 2024

Billionaire Bride Katherine Asplundh Attempts Rebrand as TikTok Influencer Amidst Social Media Controversy.

Katherine Asplundh, who recently married into the affluent Asplundh family, is making headlines again—this time for her attempt to rebrand herself as a lifestyle influencer on TikTok. The 27-year-old, who became the wife of Pennsylvania billionaire Cabot Asplundh in a lavish ceremony this past April, is now trying to shift public perception after a highly publicized social media scandal. Katherine’s efforts to flaunt her wealth and glamorous lifestyle have sparked both admiration and criticism, as she navigates the challenges of being in the public eye.

The Instagram Handle Controversy

Katherine’s foray into the world of social media influencing was marred by controversy shortly after her wedding. She set out to acquire a specific Instagram handle, @katherineasplundh, from an existing user who shares her married name. Katherine’s attempt to purchase the handle, which is against Instagram's terms of service, was met with resistance. The original account owner, a woman named Kate, refused Katherine’s offer, citing concerns about being banned from the platform.

Undeterred, Katherine allegedly bombarded Kate with messages, urging her to give up the handle. The exchange was eventually leaked on Reddit, igniting a firestorm of backlash against Katherine. The scandal prompted internet users to create multiple fake accounts with variations of Katherine’s name, effectively blocking her from securing a username that aligned with her married identity.

Faced with overwhelming criticism, Katherine temporarily deactivated her Instagram account, which had amassed 14,600 followers at the time. When she reactivated her account in June, she reverted to using her maiden name, @katherinedrisc, signaling a retreat from the persona she had tried to create online.

The Rebranding Effort: A Lifestyle Vlogger on TikTok

Despite the controversy, Katherine has not shied away from the spotlight. Instead, she has turned to TikTok in an attempt to rebrand herself as a lifestyle vlogger. Her TikTok account, which currently boasts around 90,000 followers, offers a curated glimpse into her luxurious life as a billionaire’s wife.

Katherine’s TikTok content typically showcases her daily routine, emphasizing the opulence that comes with her new status. From making breakfast for her husband to indulging in yoga sessions and enjoying cocktails, Katherine paints a picture of an idyllic, carefree lifestyle. Her videos often feature the couple’s expansive property, complete with a manicured yard and serene pond, as she documents mundane tasks like grocery shopping, doing laundry, and preparing meals.

In one Labor Day vlog, Katherine shared a glimpse of her day while her husband, Cabot, stayed home to do yard work. She documented their visit to a frozen yogurt parlor, test driving a Ford Bronco—an SUV with a price tag that can reach over $90,000—and other routine activities, offering followers a peek into her lavish yet relatable life.

A Mixed Reception

Katherine’s rebranding effort has received a mixed reception from the public. While some of her followers enjoy the behind-the-scenes look at her luxurious lifestyle, others are quick to criticize her perceived entitlement and tone-deafness. The decline in engagement on her TikTok account reflects this ambivalence; where her posts once garnered hundreds of thousands of views, they now struggle to reach 20,000.

One notable exception was a video Katherine posted on August 23, featuring her mother-in-law, Jill, who is divorced from Cabot’s father. In the video, Jill enthusiastically demonstrates how to make a cucumber watermelon martini, a lighthearted moment that resonated with viewers, earning nearly 200,000 views.

However, not all of Katherine’s content has been received as warmly. A video from July documenting her and Cabot’s move from New York City to the countryside was met with widespread criticism. In the video, Katherine declares her desire to become a “farmgirl,” all while highlighting the luxury of their new home and property. Commenters were quick to point out the disconnect between her aspirations and her privilege, with many questioning how the couple could afford such a lavish lifestyle at a young age.

The Struggle to Maintain Influence

Katherine’s journey to establish herself as an influencer has been anything but smooth. The Instagram handle controversy, coupled with the fluctuating popularity of her TikTok content, suggests that she is struggling to find her footing in the crowded world of social media influencers. While she has a dedicated following, the backlash and dropp in engagement indicate that her efforts to rebrand may not be resonating with a broader audience.

Moreover, Katherine’s past behavior continues to haunt her. Internet users recently unearthed an old TikTok video in which Katherine mocked newlywed women who are eager to change their last names on social media. The irony of this video, given Katherine’s own aggressive pursuit of a new Instagram handle, was not lost on viewers, who accused her of hypocrisy.

A Life of Privilege Under Scrutiny

Katherine Asplundh’s attempt to rebrand herself as a lifestyle influencer highlights the challenges of navigating public life as a member of a wealthy and powerful family. While her TikTok account provides an inside look at the perks of her privileged position, it also exposes her to criticism and scrutiny. The social media landscape is unforgiving, and Katherine’s attempts to craft a specific image are often met with skepticism and derision.

As Katherine continues to share her life online, it remains to be seen whether she can successfully reinvent herself or if her past controversies will continue to overshadow her efforts. For now, she seems determined to maintain her presence on social media, despite the mixed reactions from her audience.

In a digital world where public perception can change in an instant, Katherine Asplundh’s story serves as a reminder of the complexities of modern-day influence—especially when wealth and privilege are at the center of the narrative.

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