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Madame Web's Box office flop cancels Sony's franchise plans

Madame Web's Box office flop cancels Sony's franchise plans
Published 2 months ago on Feb 20, 2024

Sony's Madame Web Flops at Box Office, Cancelling Franchise Plans for Decade.

Sony Pictures' highly anticipated superhero film Madame Web has stumbled at the box office, effectively putting an end to the studio's plans for a new franchise. Despite initial excitement surrounding the project, the film's dismal performance has prompted insiders to predict that another Madame Web movie won't see the light of day for at least a decade.

The movie, starring Dakota Johnson as the titular character alongside Sydney Sweeney, Isabela Merced, and Celeste O'Connor, failed to resonate with audiences, garnering a mere $26.2 million in its first six days of release. This disappointing figure marks one of the lowest opening totals for any film based on a Marvel Comics character, effectively squashing hopes for a successful franchise launch.

Insiders close to the project revealed to The Hollywood Reporter that the studio had ambitious plans for Madame Web, envisioning a new superhero franchise centered around the enigmatic clairvoyant and her trio of Spider Women proteges. However, the abysmal box office receipts have forced a reevaluation of these plans, with industry experts predicting a lengthy hiatus before another Madame Web installment hits theaters.

"We're not going to see another Madame Web movie for another decade-plus. It failed. Sony tried to make a movie that was a different type of superhero movie," one insider lamented to THR.

Despite the film's lackluster performance domestically, hopes were high for international success. However, Madame Web's worldwide debut of just $51.9 million fell far short of expectations, casting further doubt on the viability of the franchise. With a reported budget ranging from $80 million to over $100 million, the film faces an uphill battle to recoup production costs, especially considering its poor critical reception and lack of audience enthusiasm.

The critical consensus on Rotten Tomatoes, with a dismal 13% rating, only added to the film's woes. Even advance ticket sales suffered, with reports of declining purchases as negative reviews poured in.

"On Wednesday night, you could actually watch advance purchase sales declining in real time as buyers were refunding their tickets," revealed a major theatrical chain insider, highlighting the extent of the film's commercial struggles.

While some industry observers speculate that Madame Web could find redemption as a cult classic in the future, others remain skeptical of its long-term prospects. With the superhero genre undergoing a period of transition, characterized by shifting audience demographics and evolving tastes, the future of franchises like Madame Web hangs in the balance.

"We are in transition when it comes to superhero movies. I don’t know how big that transition is or what the other side looks like. It may be fewer movies, but bigger brands," commented one insider, reflecting on the broader trends shaping the industry.

Despite the setback, Sony remains committed to taking risks and exploring new opportunities in the superhero genre. With upcoming projects like Kraven the Hunter on the horizon, the studio is hopeful that future successes could reshape the narrative surrounding Madame Web and other potential franchises.

In the meantime, Madame Web stands as a cautionary tale of the perils of ambitious filmmaking in an ever-changing cinematic landscape. As audiences continue to demand innovation and quality storytelling, the fate of superhero franchises like Madame Web remains uncertain.

madame web budget

The Mystery of Madame Web's Budget: What Do We Know?

The recent release of Sony's film "Madame Web" has sparked curiosity about its production costs. While initial reports placed the budget around $80 million, the true figure seems to be more complex. Here's what we know so far:

Early Reports:

  • Initial estimates suggested a budget between $75 and $80 million.
  • Some sources indicated it could be closer to the low $80 million range.

Recent Developments:

  • The Hollywood Reporter revealed it might be "in the low $100 million range".
  • Industry insiders suggest tax incentives might have influenced the reported figures.

Current Understanding:

  • The exact budget remains officially undisclosed.
  • It's likely higher than $80 million but not exceeding $100 million significantly.

Impact on Film's Performance:

  • The higher budget, compared to initial estimates, might explain the film's underwhelming box-office performance as it needs to recoup a larger investment.
  • Some critics argue the production values don't seem to justify the reported budget.

The true budget of "Madame Web" remains shrouded in some mystery. While it's likely higher than initially reported, the exact figure hasn't been officially confirmed. This ambiguity highlights the complex nature of film finances and the potential discrepancies between initial estimates and final costs.



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