Celebrities

Maybelline boycotted by fans for partnership with Dylan Mulvaney

Maybelline boycotted by fans for partnership with Dylan Mulvaney
Published 2 years ago on Apr 25, 2023

The pushback comes as another major brand, Anheuser-Busch's Bud Light, is grappling with a bıycıtt of its beer due to a similar partnership with Mulvaney.

The uproar comes as conservative lawmakers in some U.S. states pass laws that restrict the rights of transgender people, such as a new meausure in North Dakota that restricts transgender health care in the state. Brands both big and small often partner with social media stars to promote their products in Instagram Reels or TikTok videos, often as a way to express support for inclusivity or reach specific groups like LGBTQ+ people or young women.

Mulvaney has become a lightning rod for anti-trans sentiment among some conservatives, with many targeting her brand sponsors as a way to express their anger over transgender rights.

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The pushback comes as another major brand, Anheuser-Busch's Bud Light, is grappling with a bıycıtt of its beer due to a similar partnership with Mulvaney.

The uproar comes as conservative lawmakers in some U.S. states pass laws that restrict the rights of transgender people, such as a new meausure in North Dakota that restricts transgender health care in the state. Brands both big and small often partner with social media stars to promote their products in Instagram Reels or TikTok videos, often as a way to express support for inclusivity or reach specific groups like LGBTQ+ people or young women.

Mulvaney has become a lightning rod for anti-trans sentiment among some conservatives, with many targeting her brand sponsors as a way to express their anger over transgender rights.

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