Tv & Film

Oscars Sell Out Ads: TikTok, Studios Join Sponsors

Oscars Sell Out Ads: TikTok, Studios Join Sponsors
Published 1 months ago on Mar 07, 2024

Oscars 2024: Disney Sells Out Ad Inventory, TikTok, Studios Join Sponsors. 

The 96th Academy Awards, set to air on ABC this Sunday, will showcase a diverse range of sponsors as Disney has announced a complete sell-out of its advertising inventory for the prestigious award ceremony

The 96th Academy Awards, set to air on ABC this Sunday, will showcase a diverse range of sponsors as Disney has announced a complete sell-out of its advertising inventory for the prestigious award ceremony.

A Coveted Spot for Marketers:

The Oscars have historically been a prime target for advertisers seeking a captive audience and cultural relevance. The broadcast consistently ranks among the most-watched non-sporting events annually, comparable to the Macy's Thanksgiving Day Parade. This year is no different, attracting an array of sponsors across various industries.

Sponsors and Integrations:

Leading the pack is TikTok, which will sponsor a "first-of-its-kind red carpet live stream," offering viewers a unique way to engage with the pre-show festivities. Tequila brand Don Julio will also be featured prominently with an "in-show moment," further diversifying the sponsorship landscape.

Luxury watchmaker Rolex and financial institution Bank of America will have their brands integrated into the broadcast, hosted by the ever-popular ABC late-night host Jimmy Kimmel.

Industry Powerhouses Mark Their Presence:

The list of sponsors also boasts several notable names within the entertainment industry itself. Universal Pictures, Lionsgate, SiriusXM, Amazon's MGM Studios, and even Disney's own film studio will be represented during the broadcast. In total, Disney has confirmed the participation of sponsors from 17 diverse categories, ensuring a multifaceted and engaging advertising experience for viewers.

Celebrating Storytelling and Brand Innovation:

Expressing her enthusiasm, Rita Ferro, president of global advertising for Disney, stated, "On March 10th, Hollywood's biggest night returns and we couldn't be more excited, along with our incredible brand partners, to once again have the honor to celebrate the greatest in films and storytelling. The Oscars stage and telecast continues to be the break-through moment for the most impactful brand marketers to bring their own creative storytelling to the cultural forefront through new innovation and never-before-seen activations."

Standing Strong in a Changing Landscape:

The complete sell-out of Oscars advertising inventory is noteworthy, occurring amidst a broader advertising downturn affecting linear television networks. While live sports remain largely unaffected, entertainment programming has experienced a decline in ad revenue. However, the Oscars, with its "must-see" nature as a live event, continues to hold significant appeal for brands seeking to connect with a vast audience.

This year's Oscars promise a captivating ceremony filled with movie magic, celebrity appearances, and diverse brand integrations, reflecting the evolving landscape of the entertainment industry and the enduring power of storytelling.

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