Paris Hilton looks glam in Agent Provocateur lingerie
Paris Hilton Sizzles in Agent Provocateur’s Latest Campaign: A Bold Return to Iconic Femininity.
Paris Hilton, the iconic heiress, socialite, and businesswoman, has once again captured the public's attention as the face of Agent Provocateur's fall/winter 2024 collection. The 43-year-old star has set temperatures soaring in the lingerie brand’s latest campaign, showcasing an array of sultry looks that highlight both her timeless appeal and the luxurious elegance of the brand’s designs.
The new campaign, photographed by acclaimed photographer Greg Williams, is a celebration of bold femininity, empowerment, and the enduring allure of both Hilton and the high-end lingerie line. The shoot features Paris in various sizzling ensembles, with some of the standout images taken beside a roaring fireplace and in the driver’s seat of a vintage car, where she confidently flaunts her curves in the latest lingerie pieces.
A Sultry Showcase of Agent Provocateur's Latest Designs
In one of the campaign's standout images, Paris Hilton is seen sitting in the driver’s seat of a classic vintage car, exuding confidence and allure. Wearing a stunning lace bra paired with matching underwear and a garter belt, Hilton adds a touch of glam with a pearl-infused choker necklace bearing Agent Provocateur’s initials. The shot captures Hilton tilting her sunglasses with a hint of attitude, one hand resting nonchalantly on the steering wheel, perfectly embodying the provocative, edgy spirit that has long defined Agent Provocateur.
The lingerie showcased in the campaign includes a mix of sensual designs, including a particularly striking black strappy bra adorned with pearl beads, which serve as sleeves. This piece, paired with matching bottoms, is a nod to the brand's signature blend of luxury and daring. Another shot sees Hilton posing beside a bathroom sink in a risqué matching bra and bottoms, but she later covers up in a shimmering grey robe accented with pink straps, adding a playful yet sultry twist to the ensemble.
A Celebration of Iconic Femininity
The fall/winter 2024 collection campaign isn’t just about lingerie—it’s about celebrating iconic femininity and the legacy of a brand that has been synonymous with female empowerment for decades. In a statement shared with Women's Wear Daily, Paris expressed her admiration for the brand: "It’s the ultimate tribute to iconic femininity. Agent Provocateur has always embodied empowerment and elegance to me, and to join them in this celebration of legacy is an honor."
Agent Provocateur’s creative director, Sarah Shotton, echoed Hilton's sentiments. Shotton described Hilton as the perfect embodiment of the brand's ethos, saying, "For me, she’s sexy, bold, and provocative. Paris is amazing, and she’s a huge fan of Agent Provocateur. I made her some wedding lingerie and a special kimono for her. She’s a proper AP girl."
Shotton’s statement highlights the long-standing connection between Paris Hilton and the brand. Hilton has been a fan of Agent Provocateur for years, even attending the launch of their Los Angeles store back in 2000. This enduring relationship made her the ideal choice to lead the campaign celebrating the brand’s 30th anniversary.
Agent Provocateur: A Legacy of Empowerment
Since its founding in 1994, Agent Provocateur has become one of the most recognizable names in luxury lingerie, known for pushing the boundaries of fashion and rewriting the rules of lingerie design. The brand has built a reputation for empowering and celebrating women, and their latest campaign featuring Paris Hilton is a continuation of that legacy.
In a statement shared on their Instagram Stories, the brand said, "Since 1994, Agent Provocateur has rewritten the rules of lingerie, empowering and celebrating women across the globe. To kick off our thirtieth anniversary year, global icon, mother, businesswoman, activist, actor, and DJ Paris Hilton stars as The Provocateur."
The campaign is described as a “Hollywood love story” between Hilton and the brand, perfectly encapsulating the glamorous, edgy vibe that both Hilton and Agent Provocateur are known for. Shot by Greg Williams, the campaign brings together the iconic imagery of Hollywood with the bold, provocative spirit of the lingerie brand, creating a visual narrative that is both nostalgic and modern.
Paris Hilton's Busy Schedule: Music, TV, and Family
While Hilton’s latest campaign with Agent Provocateur has captivated the fashion world, the heiress has also been busy with a number of other projects. She was recently spotted departing SiriusXM Studios in New York City, looking fabulous in a grey Rolling Stones tank top, a pleated leather skirt, and thigh-high boots. Her appearance comes as she prepares for the highly anticipated release of her second studio album, Infinite Icon, set to dropp on September 6.
Infinite Icon marks Hilton’s first full-length album in nearly 20 years, following her 2006 self-titled debut album, which featured the hit single "Stars Are Blind." Fans are eagerly awaiting the album’s release, and the buzz surrounding Hilton's return to music has only added to her already packed schedule.
In addition to her music career, Paris has reunited with her former Simple Life co-star, Nicole Richie, for a new reality show titled Paris and Nicole: The Encore. The dynamic duo, who became household names through their hit reality series The Simple Life from 2003 to 2007, have once again teamed up to give fans a nostalgic look back at their journey while embarking on new adventures together.
Family Life with Carter Reum
Outside of her professional endeavors, Paris Hilton has also been embracing her role as a mother. Hilton married entrepreneur Carter Reum in 2021, and the couple share two children: a one-year-old son, Phoenix, and a daughter named London, who is set to celebrate her first birthday in November. Despite her busy career, Hilton has made it clear that family comes first, and she often shares glimpses of her life as a mother on social media.
Paris Hilton’s collaboration with Agent Provocateur for their fall/winter 2024 collection is a testament to her enduring influence in the fashion world. As both a style icon and a businesswoman, Hilton continues to push boundaries, whether she’s modeling lingerie, releasing new music, or starring in reality television. With her bold and unapologetic approach to life, Hilton remains a symbol of empowerment, making her the perfect face for a brand that has championed women’s strength and sensuality for 30 years.
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