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Sofia Vergara, 51, Shines as Schwarzkopf Global Brand Ambassador

Sofia Vergara, 51, Shines as Schwarzkopf Global Brand Ambassador
Published 2 months ago on Jan 25, 2024

Sofia Vergara Shines as Schwarzkopf's Global Brand Ambassador Ahead of Griselda Premiere.

Iconic actress Sofia Vergara, known for her role in Modern Family, is stepping into the spotlight once again, this time as the new Global Brand Ambassador for Schwarzkopf. The announcement, made by the renowned haircare brand on Tuesday, comes just days before the premiere of Sofia's highly anticipated series, Griselda, where she portrays the infamous Cocaine Godmother of the 1980s.

At 51, Sofia Vergara continues to captivate audiences with her timeless beauty and undeniable charm. Schwarzkopf's decision to appoint her as their Global Brand Ambassador aligns with their commitment to innovation and self-expression. Sofia expressed her excitement, stating, "Hair is a powerful form of self-expression. Being in the spotlight, confidence is everything, and hair plays a big part."

The 'What Story Will You Tell?' Campaign, officially launching on March 4, 2024, aims to celebrate the power of self-expression and confidence through the lens of haircare. The campaign will feature a visually stunning commercial starring Sofia and will be accompanied by an extensive social media rollout. Schwarzkopf, with its 125-year heritage, has a rich history of pioneering innovations, including the first dry shampoo, liquid shampoo, hairspray, cold perm, and home color product.

Schwarzkopf seamlessly combines its legacy with cutting-edge technology, empowering individuals to understand and embrace their unique hair stories. The brand collaborates with a global community of hairdressers, bringing professional expertise to consumers. Sofia Vergara, as the face of this campaign, will play a pivotal role in spreading the message of self-expression worldwide.

Vildan Oenpeker-Cerci, Senior Vice President Marketing of Henkel North America, Schwarzkopf's parent company, expressed excitement about the collaboration, stating, "Sofia embodies Schwarzkopf's brand ethos in a way that resonates with stylists and consumers alike, and we are excited to see what stories she tells in our continued work together."

The partnership announcement will be made through a TV commercial premiering on March 4th, accompanied by collaborative efforts on social media platforms, red carpet appearances, and more. The campaign launch coincides with Sofia's new Netflix series, Griselda, set to debut on January 25.

At the premiere of Griselda in Miami Beach, Sofia Vergara exuded glamour in a metallic gold gown with a strapless sweetheart neckline. The actress playfully posed on Emilio Estefan's knee, holding wads of cash in reference to the staggering fortune made by the Cocaine Godmother.

Griselda, a fictionalized dramatization inspired by the life of Griselda Blanco, is set in 1970s-80s Miami, portraying Blanco's lethal blend of savagery and charm as she navigates the dangerous worlds of business and family. Sofia plays a pivotal role as the savvy and ambitious Griselda Blanco, widely known as 'the Godmother.' The show explores her ten-year involvement in her husband Alberto's drug trafficking operation and her subsequent move to Florida to build a new life for her family.

At the premiere, Sofia Vergara posed with executive producer Luis Balaguer, director Andrés Baiz, and producer Eric Newman. She also shared the spotlight with Colombian singer-songwriter Karol G, who makes her acting debut in Griselda. The two were seen holding hands at the afterparty, showcasing the camaraderie behind the scenes.

As Sofia Vergara takes on the role of Global Brand Ambassador for Schwarzkopf, her collaboration with the brand promises to inspire individuals worldwide to embrace their unique hair stories and express themselves with confidence. The 'What Story Will You Tell?' Campaign, with Sofia at its forefront, sets the stage for a celebration of self-expression, empowerment, and the transformative impact of haircare.

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