Celebrities
Sydney Sweeney Launches Soap Made from Her Bathwater After Fan Demand
Sydney Sweeney Turns Fan Fantasies into Reality with Limited-Edition Soap Made from Her Bathwater.

Hollywood star Sydney Sweeney has once again taken the internet by storm—this time not with a scene-stealing performance, but with a bar of soap. The Euphoria actress is turning fan obsession into profit by launching a limited-edition soap line created from her actual used bathwater. Yes, you read that correctly.
Dubbed "Bathwater Bliss", the soap is part of a collaboration between the 27-year-old actress and natural grooming brand Dr. Squatch, and it’s already making waves across the internet and pop culture circles. Only 5,000 bars of the soap have been produced, and each one comes with a certificate verifying its origin: water that Sydney Sweeney has personally bathed in.

"It’s Weird in the Best Way," Sweeney Says
In a tongue-in-cheek statement, Sweeney leaned into the quirky and bizarre nature of the product.
“When fans start asking for your bathwater, you either ignore it—or you turn it into a soap,” Sweeney said. “It’s weird in the best way.”
The limited-run product taps into a long-running meme culture where fans obsess over celebrity intimacy to a humorous, sometimes over-the-top degree. Sweeney, rather than shying away, cleverly capitalized on the fascination.
From Sultry Ads to Sudsy Success
The idea for the soap likely stems from a viral 2023 Dr. Squatch commercial that featured the Anyone But You star provocatively lounging in a bubble bath. In the ad, Sweeney teasingly addresses the camera with the line:
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"Hello you dirty little boys, are you interested in my body... wash?"
She quickly clarifies the message: "Well, you can’t have it, because this isn’t for boys. It’s for men."
The commercial spotlighted Dr. Squatch’s signature body wash scents, including Wood Barrel Bourbon, Pine Tar, Coconut Castaway, and Fresh Falls. Fans immediately took to social media, hailing the ad as “genius,” and praising Sweeney for her humor, charisma, and bold branding.

Inside the "Bathwater Bliss" Bar
The new Bathwater Bliss soap is described by Dr. Squatch as “the ultimate blend of outdoor serenity,” featuring aromatic notes of pine, Douglas fir, earthy moss, and, of course, a “touch of Sydney’s Bathwater Bliss.” The product, while intentionally absurd in concept, has drawn both applause and eyebrow-raises, as it blurs the line between satire and sensationalism in celebrity marketing.
According to the company, the soap aims to offer not just cleansing but an “immersive experience” tied to Sweeney’s playful public persona. Each bar is priced as a collector’s item, and demand is reportedly overwhelming.
Filming Euphoria Season 3 Amid Bathwater Buzz
While the soap campaign garners attention, Sweeney is also busy filming the highly anticipated third season of Euphoria. The HBO drama—created by Sam Levinson—has faced numerous production delays due to a mix of scheduling conflicts, the 2023 writers' and actors' strikes, and the tragic death of cast member Angus Cloud.
Season three of Euphoria is expected to feature a significant time jump, catapulting the once-high school-aged characters into young adulthood. Sweeney, who plays Cassie Howard, became a breakout star thanks to her intense portrayal of a young woman navigating emotional chaos, low self-esteem, and a toxic relationship with Nate Jacobs (Jacob Elordi).

Recently, Sweeney was spotted wearing a wedding dress on set, fueling rumors that her character Cassie may end up marrying Nate, despite their deeply problematic and abusive history. Fans have been split over the direction, with many expressing concern that the storyline might glamorize a harmful relationship dynamic.
Sweeney’s rise from actress to cultural phenomenon has been rapid. With roles in Euphoria, The White Lotus, and romantic comedies like Anyone But You, she’s become one of the most recognizable faces of her generation.
Her marketing savvy and willingness to engage with fan culture—however outlandish—have only amplified her reach. The bathwater soap stunt is just the latest example of her ability to dominate both screen and social media feeds.

Whether you find it bizarre, brilliant, or both, there’s no denying that Sydney Sweeney knows how to keep fans talking. In a media landscape flooded with influencer campaigns and celebrity product lines, hers stands out—literally—for its uniqueness.
As fans rush to snag a bar of “Bathwater Bliss,” one thing’s clear: Sydney Sweeney has found a way to make even her bathwater headline-worthy.

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