Tv & Film

Taylor Swift's European Eras Tour Dates: How to Get Tickets

Taylor Swift's European Eras Tour Dates: How to Get Tickets
Published 10 months ago on Jul 05, 2023

Taylor Swift delighted fans by revealing 14 new European dates for her Eras tour, with three additional shows in the UK. The pop star will now perform in Liverpool, Edinburgh, and London in June, in addition to the previously announced 10 dates.

Unfortunately for eager fans, Swift's newly added shows effectively rule out the possibility of her highly rumored headline slot at Glastonbury 2024. Instead, she will be captivating audiences at Dublin's Aviva Stadium throughout the festival next year, occupying all three days of the event.

In an exciting revelation, Swift also shared that US rock band Paramore will be the support act for her European tour dates, adding to the anticipation surrounding the performances.

As UK fans eagerly awaited news about ticket access codes, the announcement of the new shows coincided with the day they were scheduled to discover their eligibility for ticket purchases.

Securing tickets for Taylor Swift's Eras tour is expected to be highly competitive, as demonstrated by the overwhelming demand during the US leg of the tour, which caused Ticketmaster's systems to falter. In Australia, where 4 million fans vied for 450,000 tickets, the demand far exceeded supply. Similar circumstances are anticipated in the UK.

To increase your chances of attending the concert and avoid disappointment, here are some tips to navigate the ticket purchasing process successfully:

Despite the anticipated challenges, staying prepared, being proactive, and staying informed will give you the best chance of securing tickets to witness Taylor Swift's Eras tour and make your wildest dreams come true.

Follow Social Media: Stay updated by following Taylor Swift's official social media accounts and fan communities for real-time information and any last-minute announcements regarding ticket sales.

Be Prepared: Have your payment details ready in advance to expedite the checkout process and minimize the risk of losing out on tickets while entering payment information.

Set Reminders: Mark the ticket sale date and time on your calendar and set reminders to ensure you don't miss out.

Ticketing Platforms: Be familiar with the ticketing platforms being used for the concert and create accounts or log in beforehand to streamline the purchasing process.

Multiple Devices and Browsers: Increase your chances by using multiple devices and different web browsers simultaneously to access ticketing websites. This can help you bypass potential website traffic or technical issues.

Pre-Registration: Make sure you pre-register for tickets through official channels to receive updates and information about the ticket sales.

When is Taylor Swift playing in the UK?

  • Friday 7 June - Edinburgh, BT Murrayfield Stadium
  • Saturday 8 June - Edinburgh, BT Murrayfield Stadium
  • Sunday 9 June - Edinburgh, BT Murrayfield Stadium [new date]
  • Thursday 13 June - Liverpool, Anfield Stadium [new date]
  • Friday 14 June - Liverpool, Anfield Stadium
  • Saturday 15 June - Liverpool, Anfield Stadium
  • Tuesday 18 June - Cardiff, Principality Stadium
  • Friday 21 June - London, Wembley Stadium
  • Saturday 22 June - London, Wembley Stadium
  • Sunday 23 June - London, Wembley Stadium [new date]
  • Thursday 15 August - London, Wembley Stadium
  • Friday 16 August - London, Wembley Stadium
  • Saturday 17 August - London, Wembley Stadium

When do tickets go on sale?

The times have been staggered to make sure that ticketing systems don't get overwhelmed again.

Here's how the tickets will be released:

Monday 17 July 2023

  • 11:00 BST - London, 21 June & Edinburgh, 7 June
  • 13:00 - London, 15 August & Edinburgh, 8 June
  • 15:00 - Edinburgh, 9 June

Tuesday 18 July 2023

  • 11:00 - London, 22 June & Liverpool, 13 June
  • 13:00 - London, 16 August & Liverpool, 14 June
  • 15:00 - Liverpool, 15 June

Wednesday 12 July 2023

  • 11:00 - London, 23 June
  • 13:00 - London, 17 August
  • 15:00 - Cardiff, 18 June

Is there any pre-sale?

If you pre-ordered Taylor's latest album Midnights from her official store, you should receive a pre-sale code by email between Thursday 6 July and Friday 7 July, 2023. Bear in mind that it may land in your spam folder.

People who have a code can access a pre-sale at the following times - essentially one week before the general sale:

Monday 10 July 2023

  • 11:00 - London, 21 June & Edinburgh, 7 June
  • 13:00 - London, 15 August & Edinburgh, 8 June
  • 15:00 - Edinburgh, 9 June

Tuesday 11 July 2023

  • 11:00 BST - London, 22 June & Liverpool, 13 June
  • 13:00 BST - London, 16 August & Liverpool, 14 June
  • 15:00 BST - Liverpool, 15 June

Wednesday 12 July 2023

  • 11:00 BST - London, 23 June
  • 13:00 BST - London, 17 August
  • 15:00 BST - Cardiff, 18 June

However, a pre-sale code does not guarantee you a ticket, and only a percentage of the total number of tickets will be reserved for the fan pre-sale.

What if I didn't pre-register for tickets?

Unfortunately, you're out of luck. Only fans who registered with Ticketmaster within three days after the dates were announced on 20 June can access the general sale.

Even then, they're not guaranteed tickets. Some will receive an on-sale code the afternoon before tickets go on sale. Others will be placed on a waiting list.

If you don't get a code immediately, don't panic. Taylor has already added an extra date in London, and there could be more to come.

How do I improve my chances of getting a ticket?

If you do get an access code, here are a few key pieces of advice.

  1. Tickets will be sold via both Ticketmaster and AXS. Fans will be told in advance which site their code gives them access to.
  2. Make sure your Ticketmaster or AXS account is up-to-date before the sale. Most importantly, add your credit card details in advance - more than one, if possible - to speed up the checkout.
  3. Check that you know your login details. You don't want to lose your tickets at the checkout because you're dealing with password reset emails.
  4. Log in early - at least five to 10 minutes before the sale starts. If you're late, tens of thousands of people will already be in front of you.
  5. Don't use multiple devices or browser tabs. In the US pre-sale, Ticketmaster only allowed one device and one open page per account. Any extras may result in errors, which you definitely don't want.
  6. Decide in advance what seats you want, and how much you're prepared to spend. Prices haven't been confirmed but based on Taylor's US and Australia dates, tickets are likely to start at around £49 for nosebleed seats, £95 for floor standing, with the top tier VIP packages valued at around £650.
  7. Once you're in the queue, do not refresh your browser. That will put you to the back of the queue again. The page will refresh automatically.
  8. Don't give up hope. I was number 389,831 in the queue for Beyoncé tickets earlier this year but, after two-and-a-half hours, the page came to life and I got pretty good seats.
  9. Finally, keep checking back. Sometimes failed payments and website crashes mean other people lose their tickets after initially reserving them. Sometimes, you can find seats hours after the tour appears to have sold out.

How many tickets can I buy?

Customers are limited to four tickets each.

If you have access codes for more than one city, you will need to go through the process for each separate date.

What if I don't get in?

Don't panic buy tickets from unofficial websites. Scammers prey on fans' desperation, and there have been many cases of people listing fake tickets on dubious websites.

Secondly, keep an eye out for last-minute ticket releases. Often, a few seats become available in the days before a show, once the production has loaded into the venue. Keep checking Ticketmaster as the gigs get closer.

Last of all, trust in the power of Swifties. There are several accounts on Facebook and Twitter where fans trade tickets they can't use at face value, making sure the seats don't go to waste. Again, however, keep an eye out for scammers.

What will the shows be like?

If you do manage to secure a seat, you're in for a treat. Taylor's latest tour is a three-hour extravaganza that looks back over each of her 10 studio albums.

The 44-song concert also incorporates a "one-off" acoustic set every night, with Taylor promising to play a different track at every venue.

So far, the acoustic section has included fan favourites like Mirrorball, Snow On The Beach and Getaway Car alongside more mainstream hits like Welcome To New York and her debut single Tim McGraw.

She's also been joined by special guests including country star Maren Morris, rapper Ice Spice, singer-songwriter Phoebe Bridgers and British singer Marcus Mumford.


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