Tv & Film
Warner Bros Discovery Expands Global Presence with Acquisition of Leading Turkish Streamer BluTV'
Warner Bros. Discovery has made a significant stride in its global expansion strategy with the acquisition of BluTV, Turkey's pioneering subscription video-on-demand (SVOD) service. The announcement follows a fruitful three-year partnership that commenced in 2021, solidifying Warner Bros. Discovery's position in Turkey's media landscape. BluTV, known for its premium originals and diverse content library, will now be a key asset in the media giant's portfolio. The move not only underscores Warner Bros. Discovery's commitment to investing in growth initiatives but also elevates the prominence of Turkish storytelling on the global streaming stage.
BluTV's Journey and Offerings
Established in 2016 in Turkey and later expanding to the Middle East and Northern Africa (MENA) in 2018, BluTV has grown into a dynamic SVOD service, reaching global Turkish- and Arabic-speaking audiences. Boasting over 10,000 hours of on-demand premium content and live channels, BluTV is recognized for its original productions, Turkish series, Hollywood blockbusters, and international content. The streaming platform has featured 26 original productions to date, offering a diverse array of entertainment that appeals to a broad audience.
Evolution of the Warner Bros. Discovery and BluTV Partnership
The acquisition of BluTV by Warner Bros. Discovery is the culmination of a strategic partnership that began in 2021. Initially marked by the launch of Discovery+ on BluTV, the collaboration saw Discovery Inc. becoming a 35 percent shareholder in BluTV. This significant investment laid the foundation for a deeper alliance, leading to the acquisition of BluTV. As part of this partnership, BluTV subscribers gained access to a curated selection of brands, including Discovery Channel, TLC, DMAX, ID, HBO content, Cartoon Network, and Cartoonito, enriching their viewing experience with a diverse range of content.
BluTV's Strong Growth Trajectory
While financial terms of the acquisition remain undisclosed, BluTV's impressive growth trajectory has been a key factor in this strategic move. Warner Bros. Discovery acknowledges BluTV's commitment to original content and a robust content library as catalysts for its strong performance. Despite not disclosing the exact number of subscribers, BluTV's focus on delivering compelling content has garnered a substantial audience. The streaming service has become a formidable player in the Turkish media landscape, setting the stage for further collaboration and innovation under the Warner Bros. Discovery umbrella.
Key Players' Perspectives and Vision
David Zaslav, CEO of Warner Bros. Discovery, emphasized the importance of Turkey as an investment territory, marking over two decades of strategic engagement. The acquisition of BluTV positions Warner Bros. Discovery as a significant player in the Turkish SVOD landscape, merging compelling local content with a diverse international offering. Jamie Cooke, GM CEE, Middle East & Turkey of Warner Bros. Discovery, highlighted the unbeatable combination of Turkish and global content. BluTV's CEO, Deniz Şaşmaz Oflaz, expressed pride in becoming part of one of the world's largest media companies, envisioning the collaboration as a means to curate Turkey's strongest streaming platform.
Warner Bros. Discovery's acquisition of BluTV signifies a strategic milestone in the company's global growth journey. The integration of BluTV into the media giant's portfolio not only enriches the streaming landscape in Turkey but also amplifies the voice of Turkish storytelling on a global scale. As the two entities merge their strengths, the future holds promise for an unparalleled streaming experience that seamlessly blends local narratives with the best of international content, bringing the world closer to the richness of Turkish storytelling.