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Why Lara Trump Chose Fox News Over the Senate

Why Lara Trump Chose Fox News Over the Senate
Published 2 weeks ago on Feb 23, 2025

Lara Trump Chooses Fox News Over Senate: A Strategic Move in Trump’s Media Influence.

Lara Trump, daughter-in-law of former President Donald Trump, had several high-profile opportunities following the 2024 election. After serving as co-chair of the Republican National Committee (RNC) and playing a key role in fundraising and media appearances for the Trump campaign, she was at a crossroads. Among her options were a seat in the U.S. Senate, a potential position in Elon Musk’s Department of Government Efficiency (DOGE), or a return to television. Ultimately, she chose the latter, opting to host her own Fox News show, My View with Lara Trump.

This decision is unprecedented. Never before has a sitting president's close relative hosted a major program on a leading news network. Her new role marks another chapter in the symbiotic relationship between the Trump family and Fox News, further solidifying the network’s alignment with the MAGA movement. It also signals a shift in conservative media, as Fox News works to reclaim its position as the go-to source for Trump loyalists.

Fox News and Trump: A Complicated History

Lara Trump’s debut on Fox News comes after years of fluctuating relations between the Trump family and the network. Tensions began on Election Night in 2020 when Fox News was the first to call Arizona for Joe Biden, a move that enraged Trump and many of his supporters. This rift led to the rise of alternative conservative networks like Newsmax, One America News Network (OANN), and Real America’s Voice, all of which positioned themselves as more loyal to Trump than Fox.

Many MAGA supporters started viewing Fox News as unreliable, a perception Lara Trump is now looking to change. “If anyone feels that way, I certainly hope they can take me being on the team at Fox as a very clear indication as to where Fox stands,” she told TIME.

Critics argue that Lara Trump’s role at Fox is a sign of the former president’s growing control over the conservative media ecosystem. Yale University professor Jason Stanley sees it as a symbolic move by Fox to demonstrate its loyalty to Trump. Others worry that it marks a shift toward outright propaganda, especially as Trump prepares to push his agenda in a potential second term.

Why Lara Trump Turned Down the Senate and Musk’s Offer

Lara Trump had opportunities beyond television. With Marco Rubio being considered for Secretary of State, Trump encouraged her to take his vacant Senate seat. This wouldn’t have been the first time she was considered for office—she previously weighed a run for North Carolina’s Senate seat in 2022 but ultimately declined.

Despite the high-profile nature of the Senate role, Lara Trump cited personal reasons for turning it down. She explained that her two young children were a significant factor in her decision. Additionally, she sought advice from Ivanka Trump and Jared Kushner, both of whom played key roles in the first Trump administration and faced intense public scrutiny. “It was tough on them personally, but it was really tough on their family,” she said. “Even if I decided to move my whole family, dogs and all, up to Washington, D.C., I still think that it probably would have been a big challenge for my kids and for us as a whole.”

Elon Musk also approached her with a role in his Department of Government Efficiency (DOGE), an initiative aimed at cutting government spending. However, she declined that offer for similar reasons.

The Impact of My View with Lara Trump

Instead of shaping policy in the Senate, Lara Trump will now influence public discourse through her Fox News show. My View with Lara Trump will air Saturdays at 9 p.m. and focus on in-depth conversations with key figures in the MAGA movement. Her debut episode will feature a segment titled “Women of the Trump White House,” with interviews from Attorney General Pam Bondi, National Intelligence Director Tulsi Gabbard, and White House Press Secretary Karoline Leavitt. The segment aims to counter claims that Trump does not associate with “strong, intelligent women.”

The show will be filmed from multiple locations, including Fox News’ headquarters in New York, Lara Trump’s home studio in Florida, and various locations across the country. She aims to bring a fresh perspective to conservative media while reinforcing the Trump brand.

Fox News Reaffirms Its Loyalty to Trump

Lara Trump’s new role at Fox News is widely seen as a strategic move by the network to fully re-align itself with Trump after years of uncertainty. Following Trump’s loss in 2020 and the January 6th Capitol riot, Fox attempted to distance itself from the former president. During the early stages of the 2024 campaign, many Fox personalities promoted Florida Governor Ron DeSantis over Trump, leading to further friction.

However, Trump remains an avid Fox viewer and a major influence on conservative media. “He’s an avid Fox viewer. I don’t think that’s lost on anyone,” Lara Trump said. “He loved having me there before. After every hit I ever did, he was probably the first or second person to call or text me.”

A Power Shift in Conservative Media

As Trump prepares for another potential term, conservative media is shifting. While alternative outlets like Newsmax and Steve Bannon’s War Room have gained traction, Fox News remains the dominant cable network in conservative circles. Some believe that by bringing Lara Trump on board, Fox is trying to ensure its influence remains intact within Trump’s Washington.

“Millions of MAGA voters were understandably furious with Fox for its persistent anti-Trump slant during the off-years,” said Alex Bruesewitz, CEO of X Strategies and a Trump advisor. “But this is a smart move and certainly a step in the right direction.”

While some conservatives embraced alternative media during Trump’s rift with Fox, the network is still a crucial force in shaping public opinion. Fox executive Tommy Firth believes that attacks on the network from the right were strategic business moves to gain an audience. “I think they were created or put out into the ether to take a bite out of us,” he said.

Lara Trump’s decision to join Fox News instead of pursuing a Senate seat or a government role represents a calculated move to maintain influence over the conservative media landscape. As Trump’s campaign and administration gear up for a possible second term, having a close family member in a primetime slot on Fox strengthens their media presence. It also helps Fox reclaim its standing as the go-to network for Trump loyalists.

With My View with Lara Trump, the former RNC co-chair is not just following in her father-in-law’s media-savvy footsteps—she’s helping shape the narrative of the Trump era, one broadcast at a time.

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