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Ben Affleck's Dunkin Love Nets $10 Million for Super Bowl Ad

Ben Affleck's Dunkin Love Nets $10 Million for Super Bowl Ad
Published 1 years ago on Feb 09, 2024

Ben Affleck's Love for Dunkin' Donuts Fuels Lucrative Super Bowl Deal.

Ben Affleck was paid close to $10 million dollars for the 30-second Super Bowl ad, in which he surprised real customers coming through the drive-thru (seen in 2023)

Ben Affleck's affinity for Dunkin' Donuts has not only solidified his status as a loyal customer but has also proven to be a lucrative partnership, with the actor reportedly raking in close to $10 million dollars for a 30-second Super Bowl commercial last year.

The 51-year-old Hollywood star's endorsement deal with the beloved breakfast chain has been a boon for both parties, with Dunkin' reaping record-breaking sales following the airing of the Super Bowl ad. According to insiders, Dunkin' experienced unprecedented success, selling more donuts the day after the commercial aired than on any other day in its history.

Scott Murphy, president of Dunkin', attributed the campaign's success to the massive media exposure generated by Affleck's involvement. The commercial, directed and partially conceptualized by Affleck himself, marked Dunkin's inaugural Super Bowl advertisement, a milestone moment for the iconic brand.

Filmed at a Dunkin' location in Medford, Massachusetts, the ad showcased Affleck surprising unsuspecting customers at the drive-thru, delighting fans with his authentic connection to the brand. Affleck's roots in Massachusetts, where Dunkin' originated, further solidified his appeal to audiences, resonating with locals who share his lifelong love for the coffee and donut chain.

While the eight-figure payout may seem high, an insider familiar with the two-time Oscar winner's Dunkin’ Super Bowl campaign noted that the company 'sold more donuts the next day than any other day in their history'

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Ben Affleck's Love for Dunkin' Donuts Fuels Lucrative Super Bowl Deal.

Ben Affleck was paid close to $10 million dollars for the 30-second Super Bowl ad, in which he surprised real customers coming through the drive-thru (seen in 2023)

Ben Affleck's affinity for Dunkin' Donuts has not only solidified his status as a loyal customer but has also proven to be a lucrative partnership, with the actor reportedly raking in close to $10 million dollars for a 30-second Super Bowl commercial last year.

The 51-year-old Hollywood star's endorsement deal with the beloved breakfast chain has been a boon for both parties, with Dunkin' reaping record-breaking sales following the airing of the Super Bowl ad. According to insiders, Dunkin' experienced unprecedented success, selling more donuts the day after the commercial aired than on any other day in its history.

Scott Murphy, president of Dunkin', attributed the campaign's success to the massive media exposure generated by Affleck's involvement. The commercial, directed and partially conceptualized by Affleck himself, marked Dunkin's inaugural Super Bowl advertisement, a milestone moment for the iconic brand.

Filmed at a Dunkin' location in Medford, Massachusetts, the ad showcased Affleck surprising unsuspecting customers at the drive-thru, delighting fans with his authentic connection to the brand. Affleck's roots in Massachusetts, where Dunkin' originated, further solidified his appeal to audiences, resonating with locals who share his lifelong love for the coffee and donut chain.

While the eight-figure payout may seem high, an insider familiar with the two-time Oscar winner's Dunkin’ Super Bowl campaign noted that the company 'sold more donuts the next day than any other day in their history'

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