Celebrities

Beyoncé and Adidas agree to mutually part ways after a five partnership

Beyoncé and Adidas agree to mutually part ways after a five partnership
Published 2 years ago on Mar 24, 2023

Beyoncé and Adidas have broken up. 

A source close to the situation tells The Hollywood Reporter that the Grammy-winning entrepreneur and the German lifestyle brand have mutually agreed to part ways.

In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy park activewear line and also developed new footwear and apparel for the brand. 

But there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.

In 2016, Beyoncé debuted Ivy Park, which was a joint venture with Sir Philip Green of Topshop. 

 The 50-50 venture with Topshop ended in 2018, and Beyoncé gained full ownership of Ivy Park.

Latest News

Beyoncé and Adidas have broken up. 

A source close to the situation tells The Hollywood Reporter that the Grammy-winning entrepreneur and the German lifestyle brand have mutually agreed to part ways.

In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy park activewear line and also developed new footwear and apparel for the brand. 

But there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.

In 2016, Beyoncé debuted Ivy Park, which was a joint venture with Sir Philip Green of Topshop. 

 The 50-50 venture with Topshop ended in 2018, and Beyoncé gained full ownership of Ivy Park.

Comments

  • Written news comments are in no way https://www.showbizglow.com it does not reflect the opinions and thoughts of. Comments are binding on the person who wrote them.