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JLo, 54, dazzles in pink minidress at NYC Intimissimi event
JLo Stuns in Pink at Intimissimi Launch, Talks Empowerment and New Tour.

Jennifer Lopez dazzled in a shimmering pink minidress at the launch of her new intimates collection for Intimissimi in New York City.
A Night Celebrating Silky Intimates
The 54-year-old singer and actress attended the launch event on Sunday, showcasing her own designs for the lingerie brand. Lopez, recently spotted on a lunch date with Matt Damon and his wife, arrived at the flagship store in Midtown Manhattan to celebrate the latest collection.
Luxurious Comfort: The Essence of the Collection
Described as "elevating everyday basics," the new line features intimates crafted from a blend of ultra-lightweight microfiber designed for a silky feel. During the festivities, Lopez embodied the collection's essence, turning heads in a figure-hugging pink sequined minidress with a darker pink neckline trim.

Head-to-Toe Glam: Completing the Look
Lopez complemented the dress with a pair of closed-toe pink pumps, maintaining a monochromatic color scheme. Her signature long locks cascaded down her shoulders in elegant waves, framed by a pair of hoop earrings. Makeup for the evening consisted of mascara, shimmering eyeshadow, warm blush and contour, and a glossy nude lip.
A Look Inside the Collection
The event featured a display showcasing various pieces from the collection, including Seamless Microfiber bottoms and Ultralight Microfiber Balconette Bras. Neutral tones like Latte, Mocha, Black, Honey, and Toffee offer a variety of options for customers.
Campaign Focus: Comfort and Empowerment
JLo recently fronted the campaign for the silky intimates, highlighting the collection's focus on comfort and empowerment. "It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin," she stated.

A Longstanding Partnership
Lopez, a brand ambassador for Intimissimi for two years, previously collaborated with them on the "This Is Me... Now" collection last fall. Her focus on quality and comfort aligns perfectly with the brand's philosophy.
Confidence is Key
Lopez emphasizes the importance of feeling good in what you wear, especially lingerie. "It's so important to feel comfortable and empowered in the pieces that are closest to your skin, and this collection does just that," she shared. "And as always it's absolutely gorgeous."
Italian Design and Craftsmanship
Designed in Italy and handcrafted by lingerie artisans, the collection prioritizes both comfort and style for everyday wear. The campaign itself emphasizes the concept of empowerment.

JLo's Approach to Lingerie
When asked about her approach to choosing lingerie, Lopez revealed that authenticity is key. "He [Ben Affleck] loves me for who I am, and so the more authentic I can be to myself I've noticed the more I feel his love," she explained. Confidence and self-love radiate outward, according to JLo.
A Busy Week in the Big Apple
Lopez has been enjoying her time in New York City. Earlier in the week, she attended a performance of the Broadway musical "Cabaret," stunning in a fitted white dress and long coat.
Upcoming Projects: From Film to Tour
In December 2023, it was announced that Lopez would star in the upcoming musical film adaptation of "Kiss of the Spider Woman." Bill Condon, known for directing films like "Dreamgirls," will write and direct the project. Diego Luna and Tonatiuh are also part of the cast.

Tour Revamp: This Is Me...Live
JLo's upcoming tour, initially intended to promote her latest album "This Is Me... Now," has undergone a transformation. Due to low ticket sales and cancellations, the tour has been rebranded as "This Is Me... Live" and will feature a wider range of her greatest hits.
A Reflection on "This Is Me... Now"
In a recent interview, Lopez expressed a sense of fulfillment with her latest album, hinting at the possibility of it being her last. She spoke of the album's significance and the collector's items associated with its release. While not definitively closing the door on future albums, JLo acknowledges the emotional investment poured into "This Is Me... Now" and the potential for a new era in her artistic journey.
Jennifer Lopez continues to be a force in the entertainment industry, captivating audiences with her talent, confidence, and ever-evolving style.

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