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John Lewis Christmas advert 2024

John Lewis Christmas advert 2024
Published 6 months ago on Nov 14, 2024

John Lewis Christmas Advert 2024: Heartwarming Tale and Iconic 90s Song Captivate Viewers as Sister Embarks on Quest for Perfect Gift.

The holiday season has officially begun, and John Lewis has once again marked its arrival with the release of its much-anticipated Christmas advert for 2024. This year’s two-minute spot, titled The Gifting Hour, centers around the nostalgic journey of a woman seeking the perfect last-minute gift for her sister, reminding viewers of the true spirit of giving. With a mix of magical storytelling, cherished memories, and an iconic 90s soundtrack, John Lewis has gone back to basics, focusing on the emotional heart of Christmas.

The Gifting Hour: A Quest for the Perfect Gift

The advert opens with Sally, the protagonist, dashing into a John Lewis store in the midst of a last-minute shopping spree. While at first, her actions seem grounded in reality, Sally is quickly whisked away into a world filled with her most treasured memories. Her journey through these scenes—designed to capture those fleeting thoughts and recollections that arise when choosing a gift—brings a distinct magic to her quest.

Each memory highlights a significant stage of Sally’s relationship with her sister, from childhood Christmas mornings to teenage sibling rivalries and, finally, to her sister as a mother-to-be. These emotional vignettes explore the many layers of familial love and the nuances of understanding someone well enough to choose a gift that will truly resonate. John Lewis has crafted a story that feels intimate and personal, encouraging viewers to reflect on their own loved ones as they, too, search for the perfect presents this season.

A Historic Setting with a Fresh Perspective

Notably, this year’s advert is also a tribute to John Lewis’ iconic department stores. For the first time in 17 years, the retailer chose to shoot a Christmas advert within one of its own stores, featuring its flagship location on Oxford Street. This choice not only provides a backdropp to the magical story but also highlights the Oxford Street location’s recent transformation, following a multi-million-pound renovation earlier this year. The enhanced store experience, modernized through a £6.5 million investment, is celebrated in a way that feels both fresh and nostalgic, merging the storied history of the department store with a renewed commitment to service and style.

The overnight shoot, which took place back in October, captures the Oxford Street store’s festive ambiance, emphasizing John Lewis’s role as a central part of the British holiday shopping tradition. By anchoring the advert within its own space, the retailer has created an immersive experience that connects the story of The Gifting Hour directly with John Lewis’s brand.

90s Nostalgia and an Iconic Soundtrack

A staple of the John Lewis Christmas ad has always been its carefully chosen soundtrack, typically featuring covers of classic songs that lend a poignant undertone to each story. This year, however, John Lewis has opted for a beloved original: “Sonnet” by The Verve. The track choice is a nod to the 90s, a nostalgic theme that runs throughout the advert, tapping into a decade that resonates deeply with many viewers. The original song adds authenticity to Sally’s journey, creating a warm and reflective atmosphere.

In another exciting twist, John Lewis is partnering with TikTok in a search for a new artist to create a unique rendition of the advert’s soundtrack. Richard Ashcroft, the legendary lead singer of The Verve, is set to join the judging panel, personally helping to select the winner. This lucky individual will have the chance to record their own track with BMG, with a version of The Gifting Hour featuring their rendition to be broadcast on Christmas Day. The initiative bridges generations by combining an iconic 90s anthem with today’s digital media platforms, inviting emerging talent to share in the holiday spotlight.

A Sentimental Surprise Left to the Imagination

Latest News

John Lewis Christmas Advert 2024: Heartwarming Tale and Iconic 90s Song Captivate Viewers as Sister Embarks on Quest for Perfect Gift.

The holiday season has officially begun, and John Lewis has once again marked its arrival with the release of its much-anticipated Christmas advert for 2024. This year’s two-minute spot, titled The Gifting Hour, centers around the nostalgic journey of a woman seeking the perfect last-minute gift for her sister, reminding viewers of the true spirit of giving. With a mix of magical storytelling, cherished memories, and an iconic 90s soundtrack, John Lewis has gone back to basics, focusing on the emotional heart of Christmas.

The Gifting Hour: A Quest for the Perfect Gift

The advert opens with Sally, the protagonist, dashing into a John Lewis store in the midst of a last-minute shopping spree. While at first, her actions seem grounded in reality, Sally is quickly whisked away into a world filled with her most treasured memories. Her journey through these scenes—designed to capture those fleeting thoughts and recollections that arise when choosing a gift—brings a distinct magic to her quest.

Each memory highlights a significant stage of Sally’s relationship with her sister, from childhood Christmas mornings to teenage sibling rivalries and, finally, to her sister as a mother-to-be. These emotional vignettes explore the many layers of familial love and the nuances of understanding someone well enough to choose a gift that will truly resonate. John Lewis has crafted a story that feels intimate and personal, encouraging viewers to reflect on their own loved ones as they, too, search for the perfect presents this season.

A Historic Setting with a Fresh Perspective

Notably, this year’s advert is also a tribute to John Lewis’ iconic department stores. For the first time in 17 years, the retailer chose to shoot a Christmas advert within one of its own stores, featuring its flagship location on Oxford Street. This choice not only provides a backdropp to the magical story but also highlights the Oxford Street location’s recent transformation, following a multi-million-pound renovation earlier this year. The enhanced store experience, modernized through a £6.5 million investment, is celebrated in a way that feels both fresh and nostalgic, merging the storied history of the department store with a renewed commitment to service and style.

The overnight shoot, which took place back in October, captures the Oxford Street store’s festive ambiance, emphasizing John Lewis’s role as a central part of the British holiday shopping tradition. By anchoring the advert within its own space, the retailer has created an immersive experience that connects the story of The Gifting Hour directly with John Lewis’s brand.

90s Nostalgia and an Iconic Soundtrack

A staple of the John Lewis Christmas ad has always been its carefully chosen soundtrack, typically featuring covers of classic songs that lend a poignant undertone to each story. This year, however, John Lewis has opted for a beloved original: “Sonnet” by The Verve. The track choice is a nod to the 90s, a nostalgic theme that runs throughout the advert, tapping into a decade that resonates deeply with many viewers. The original song adds authenticity to Sally’s journey, creating a warm and reflective atmosphere.

In another exciting twist, John Lewis is partnering with TikTok in a search for a new artist to create a unique rendition of the advert’s soundtrack. Richard Ashcroft, the legendary lead singer of The Verve, is set to join the judging panel, personally helping to select the winner. This lucky individual will have the chance to record their own track with BMG, with a version of The Gifting Hour featuring their rendition to be broadcast on Christmas Day. The initiative bridges generations by combining an iconic 90s anthem with today’s digital media platforms, inviting emerging talent to share in the holiday spotlight.

A Sentimental Surprise Left to the Imagination

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