Celebrities

Kendall Jenner has been announced as the new spokesperson for L'Oreal Paris

Kendall Jenner has been announced as the new spokesperson for L'Oreal Paris
Published 11 months ago on Jul 20, 2023

Jenner is no stranger to the fashion industry, having worked with brands like Calvin Klein, Fendi, and Marc Jacobs. She is also the co-founder of Kylie Cosmetics with her younger sister, Kylie Jenner.

In a statement, Jenner said she was "honored" to be joining the L'Oreal family. "I'm worth it" is a powerful statement, and I'm excited to be a part of a brand that embodies that message," she said.

L'Oreal Paris CEO Jean-Paul Agon said Jenner was a "natural fit" for the brand. "She is a powerful, successful, and talented young woman who continues to captivate audiences around her," he said.

Jenner's addition to the L'Oreal Paris roster is a major coup for the brand. She is one of the most popular and influential models in the world, and her endorsement is sure to boost sales.

The announcement of Jenner's new role comes just days after it was revealed that she would be paid $11 million for the gig. This makes her one of the highest-paid spokesmodels in the world.

Jenner's appointment as the new face of L'Oreal Paris is a sign that the brand is targeting a younger audience. The company has been struggling in recent years, and it is hoping that Jenner's popularity will help to revive its fortunes.

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