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Kendall Jenner's 818 Tequila Faces Trademark Lawsuit Over Alleged Copying of Tequila 512

Kendall Jenner's 818 Tequila Faces Trademark Lawsuit Over Alleged Copying of Tequila 512
Published 2 years ago on Aug 25, 2023

The lawsuit claims that the branding similarities are so striking that an image of Tequila 512 was mistakenly used in Kim Kardashian’s mobile game instead of Kendall Jenner’s 818 Tequila.

Tequila 512's lawsuit, filed in the U.S. District Court in Central California on Wednesday, asserts that K & Soda LLC, the owner of 818 Tequila, has "simply and blatantly" copied its branding. Tequila 512, which established its trademark in 2015, prominently features an "immediately recognizable 512 mark in black lettering inside a vertical yellow rectangle." The lawsuit alleges that Tequila 818, which emerged last year with Kendall Jenner as its face, adopted the same branding with only minor modifications.

The legal action also points out similarities in the two brands' numerical names and their connections to distinct area codes. Tequila 512 pays homage to Austin, Texas, its hometown, while 818 Tequila alludes to Los Angeles.

The lawsuit contends that the resemblance between the branding is so pronounced that, in a curious twist, an image of Tequila 512 was mistakenly used for an in-game purchase in Kim Kardashian's "Kim Kardashian: Hollywood" mobile game, intended to represent 818 Tequila. The lawsuit speculates that this mishap could either indicate an intentional effort to blur the lines between the two brands or a level of similarity leading to confusion within the company.

A representative for 818 Tequila swiftly responded to the allegations in a statement to TMZ, asserting that the claims are baseless and without merit.

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The lawsuit claims that the branding similarities are so striking that an image of Tequila 512 was mistakenly used in Kim Kardashian’s mobile game instead of Kendall Jenner’s 818 Tequila.

Tequila 512's lawsuit, filed in the U.S. District Court in Central California on Wednesday, asserts that K & Soda LLC, the owner of 818 Tequila, has "simply and blatantly" copied its branding. Tequila 512, which established its trademark in 2015, prominently features an "immediately recognizable 512 mark in black lettering inside a vertical yellow rectangle." The lawsuit alleges that Tequila 818, which emerged last year with Kendall Jenner as its face, adopted the same branding with only minor modifications.

The legal action also points out similarities in the two brands' numerical names and their connections to distinct area codes. Tequila 512 pays homage to Austin, Texas, its hometown, while 818 Tequila alludes to Los Angeles.

The lawsuit contends that the resemblance between the branding is so pronounced that, in a curious twist, an image of Tequila 512 was mistakenly used for an in-game purchase in Kim Kardashian's "Kim Kardashian: Hollywood" mobile game, intended to represent 818 Tequila. The lawsuit speculates that this mishap could either indicate an intentional effort to blur the lines between the two brands or a level of similarity leading to confusion within the company.

A representative for 818 Tequila swiftly responded to the allegations in a statement to TMZ, asserting that the claims are baseless and without merit.

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