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Monica Lewinsky Stars in Reformation's Voting-Centric Campaign

Published 1 years ago on Feb 27, 2024

Monica Lewinsky: Beyond the Headlines, Inspiring Women to Vote in Sustainable Style.

Monica Lewinsky, a name once synonymous with national headlines, is reclaiming her narrative, this time advocating for women's empowerment and civic engagement. Stepping beyond the shadows of her past, Lewinsky has partnered with sustainable fashion brand Reformation for their "You've Got the Power" campaign, urging women to utilize their vote in the upcoming elections.

Lewinsky's involvement in the campaign extends beyond simply modeling Reformation's new workwear collection. In an interview with ELLE's fashion features director, Véronique Hyland, she emphasizes the crucial role voting plays in a democracy. "We've seen in polls that voter frustration is up and apathy is up," she says. "We all have to be reminding each other that we can't let that get in the way of needing to vote, that that's how we use our voice. That's where our power is."

Throughout the campaign, Lewinsky is pictured in various powerful poses, exuding confidence and determination. Reformation's collection, described as featuring "strong silhouettes, tasteful tailoring," echoes this message of female empowerment. The use of sustainable fibers aligns with the brand's commitment to responsible practices, further emphasizing its dedication to creating positive change.

This marks Reformation's third consecutive election cycle partnering with a cause to encourage voting. This year, they have collaborated with the non-profit Vote.org, creating a dedicated landing page that provides resources and simplifies the voting process. A portion of the proceeds from the campaign will be donated to Vote.org, showcasing Reformation's continued support for voter accessibility.

Lauren Cohan, Reformation's chief creative officer, explains their decision to choose Lewinsky as the campaign's face: "I started ruminating on how we could make a collaboration happen. I had been trying to find a way to connect with Monica and a mutual friend of ours said, 'Oh, I actually just had dinner with her last week.'" Cohan recognized Lewinsky's unique ability to resonate with Gen X, millennial, and Gen Z women, many of whom see her as a "personal hero" and someone who has overcome adversity.

Lewinsky acknowledges her initial hesitation regarding the photoshoot, but credits Reformation's support in making her feel comfortable. "I don't know if this will sound corny," she reflects, "but I think a way that women can feel more empowered is by recognizing places that they may need more assistance and asking for that assistance."

Beyond the campaign, Lewinsky discusses her personal growth. Reflecting on her upcoming 50th birthday, she acknowledges past challenges but emphasizes newfound acceptance and hope. "I ended up with a real gift: It was a year of acceptance," she shares. "I was able to accept so much about myself and my life and where I am, and so that meant coming into 50 was great. I'm excited about this new decade and I'm hopeful – which, for someone with a lot of trauma, even saying that feels scary."

Monica Lewinsky's journey transcends the limitations of past headlines. Through her collaboration with Reformation, she champions women's empowerment and encourages civic engagement, highlighting the power of harnessing one's voice through voting. As she embarks on a new decade, Lewinsky embodies resilience and hope, serving as an inspiration for others seeking their own paths to personal empowerment and positive change.

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