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Struggling Neil Diamond Musical ‘A Beautiful Noise’ Adopts Innovative Schedule Shift to Attract Broadway Audience

Struggling Neil Diamond Musical ‘A Beautiful Noise’ Adopts Innovative Schedule Shift to Attract Broadway Audience
Published 2 years ago on Aug 24, 2023

With the hope of drawing in larger crowds, the musical is breaking from the standard by introducing a fourth weekly matinee performance, departing from the usual three. To accommodate this change, the number of evening performances will be scaled back from the conventional five to four. This innovative scheduling shift is set to come into effect on September 6, with Thursday matinees taking the place of Wednesday evening shows.

Ken Davenport, the producer of the musical, took to social media to elucidate the rationale behind this unprecedented change. He attributed the shift to the transformative impact of the Covid-19 pandemic on audience behaviors and preferences during the 2020-21 shutdown. Drawing a parallel with daily routines, Davenport emphasized that once an activity becomes habitual, it's easier to maintain. However, disruptions to routines, even over a span of 2-3 years, can make it challenging to re-establish those habits.

Davenport supported his point with the principle of physics, explaining how objects in motion tend to stay in motion, while those at rest remain stationary. Applying this concept to Broadway's traditional eight-performance week, which catered to a different era and audience, Davenport noted that contemporary circumstances have shifted. With more people working remotely and fewer New Yorkers commuting daily to Manhattan offices, potential theatergoers are adopting different planning patterns. The change in work dynamics and habits has resulted in a growing demand for matinee performances.

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With the hope of drawing in larger crowds, the musical is breaking from the standard by introducing a fourth weekly matinee performance, departing from the usual three. To accommodate this change, the number of evening performances will be scaled back from the conventional five to four. This innovative scheduling shift is set to come into effect on September 6, with Thursday matinees taking the place of Wednesday evening shows.

Ken Davenport, the producer of the musical, took to social media to elucidate the rationale behind this unprecedented change. He attributed the shift to the transformative impact of the Covid-19 pandemic on audience behaviors and preferences during the 2020-21 shutdown. Drawing a parallel with daily routines, Davenport emphasized that once an activity becomes habitual, it's easier to maintain. However, disruptions to routines, even over a span of 2-3 years, can make it challenging to re-establish those habits.

Davenport supported his point with the principle of physics, explaining how objects in motion tend to stay in motion, while those at rest remain stationary. Applying this concept to Broadway's traditional eight-performance week, which catered to a different era and audience, Davenport noted that contemporary circumstances have shifted. With more people working remotely and fewer New Yorkers commuting daily to Manhattan offices, potential theatergoers are adopting different planning patterns. The change in work dynamics and habits has resulted in a growing demand for matinee performances.

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