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Taylor Swift's Film Shows Consideration for Young Fans

Taylor Swift's Film Shows Consideration for Young Fans
Published 2 years ago on Oct 16, 2023

Unlike most film releases, which typically run daily in cinemas, 'The Eras Tour' is only available for viewing from Thursday to Sunday. The reason behind this scheduling choice is generating discussions among Swifties. 
 


It is rumored that Taylor Swift insisted on not screening the film on Mondays, Tuesdays, or Wednesdays to allow her younger fans to focus on their homework. This decision aligns with Swift's commitment to her audience's well-being, ensuring they do not lose sleep or receive lower grades due to late-night showings. 'The Eras Tour' offers a three-hour concert experience, and the singer-songwriter wanted to prioritize her fans' academic responsibilities. 

However, another perspective on this unique screening schedule has emerged. According to Variety, the decision is not solely about helping fans with their homework. Instead, it is designed to make the film's showings feel more like an event than a regular movie. By concentrating the screenings on weekends, the film's production team aims to create a sense of excitement and anticipation in the audience. 



This strategic approach also seeks to ensure that theaters screening the concert film will have a full and enthusiastic crowd. By reducing showings on weekdays, the film's creators aim to avoid half-empty theaters during weekday matinees. 

One box office analysis podcast, the B.O. Boys Podcast, added another perspective to this decision. They suggested that Taylor Swift and her team wanted to create an event-like atmosphere and intended to minimize screenings for individual viewers who may attend alone. By concentrating the screenings on weekends, they hope to generate a sense of collective experience. 



Scheduling surprises have been a recurring theme for 'The Eras Tour' film. Initially, its opening night was pulled forward by several days. Originally planned for a Friday debut, it was moved to Thursday after a star-studded premiere in Los Angeles. 

Taylor Swift made the early opening announcement on social media, sharing the news on Instagram: 'Look what you genuinely made me do: Due to unprecedented demand, we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada.' 



The film's unique release strategy paid off, as it became an instant box office success, grossing $39 million on its opening day from 3,855 screens in North America alone. While 'The Eras Tour' missed setting a record for the best October opening day by a small margin, it still achieved remarkable success. Joaquin Phoenix's 'Joker' held the record with $39.3 million in 2019. 

'The Eras Tour' continues to captivate fans and demonstrate Taylor Swift's consideration for her audience, both in the content of the concert film and its unique release schedule.

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Unlike most film releases, which typically run daily in cinemas, 'The Eras Tour' is only available for viewing from Thursday to Sunday. The reason behind this scheduling choice is generating discussions among Swifties. 
 


It is rumored that Taylor Swift insisted on not screening the film on Mondays, Tuesdays, or Wednesdays to allow her younger fans to focus on their homework. This decision aligns with Swift's commitment to her audience's well-being, ensuring they do not lose sleep or receive lower grades due to late-night showings. 'The Eras Tour' offers a three-hour concert experience, and the singer-songwriter wanted to prioritize her fans' academic responsibilities. 

However, another perspective on this unique screening schedule has emerged. According to Variety, the decision is not solely about helping fans with their homework. Instead, it is designed to make the film's showings feel more like an event than a regular movie. By concentrating the screenings on weekends, the film's production team aims to create a sense of excitement and anticipation in the audience. 



This strategic approach also seeks to ensure that theaters screening the concert film will have a full and enthusiastic crowd. By reducing showings on weekdays, the film's creators aim to avoid half-empty theaters during weekday matinees. 

One box office analysis podcast, the B.O. Boys Podcast, added another perspective to this decision. They suggested that Taylor Swift and her team wanted to create an event-like atmosphere and intended to minimize screenings for individual viewers who may attend alone. By concentrating the screenings on weekends, they hope to generate a sense of collective experience. 



Scheduling surprises have been a recurring theme for 'The Eras Tour' film. Initially, its opening night was pulled forward by several days. Originally planned for a Friday debut, it was moved to Thursday after a star-studded premiere in Los Angeles. 

Taylor Swift made the early opening announcement on social media, sharing the news on Instagram: 'Look what you genuinely made me do: Due to unprecedented demand, we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada.' 



The film's unique release strategy paid off, as it became an instant box office success, grossing $39 million on its opening day from 3,855 screens in North America alone. While 'The Eras Tour' missed setting a record for the best October opening day by a small margin, it still achieved remarkable success. Joaquin Phoenix's 'Joker' held the record with $39.3 million in 2019. 

'The Eras Tour' continues to captivate fans and demonstrate Taylor Swift's consideration for her audience, both in the content of the concert film and its unique release schedule.

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