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Beauty Influencer, 36, Found Dead in Mexico Hotel Pool

Beauty Influencer, 36, Found Dead in Mexico Hotel Pool
Published 3 days ago on Jun 04, 2025

Beauty Influencer and Fitness Champion Found Dead in Mexico Hotel Pool: Authorities Investigating Possible Foul Play.

Motul, Mexico — In a tragic turn of events, Luz María Barrera Agatón, a prominent Mexican beauty influencer, bodybuilder, and fitness figure, was found dead in the swimming pool of a luxury hotel in Motul, near Cancun, on Sunday morning. The 36-year-old, affectionately known as a "carnival queen" by her followers, had been staying at the Coco Resort & Villas Hotel with friends and family at the time of her death.

Authorities have launched an investigation into the mysterious circumstances surrounding Agatón’s death, and police have stated they are not ruling out the possibility of foul play.

Mysterious Death in the Early Hours

According to local sources, Agatón and her group had been enjoying a relaxed evening beside the cenote-style swimming pool at the resort on Saturday night. The gathering wrapped up around midnight, with most of the guests returning to their rooms. Agatón, however, reportedly stayed behind alone at the pool.

When she did not return to her room for several hours, her concerned companions went looking for her. Their search ended in heartbreak when they discovered her lifeless body at the bottom of the pool.

Paramedics were called to the scene immediately and attempted resuscitation, but Agatón was pronounced dead on site.

While authorities have yet to confirm the exact cause of death, they have been careful to state that all possibilities remain on the table, including the potential for foul play.

A Life Marked by Triumph—and Threats

The sudden and tragic loss of Luz María Agatón comes just two weeks after a threatening message was reportedly displayed outside her gym in Mérida, Yucatán. According to those close to her, Agatón took down and destroyed the banner herself, choosing not to report the incident to the authorities.

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This was not the first time Agatón had faced threats. In 2017, she and her then-partner Chiri Roberto—a former state prosecutor—were allegedly the targets of anonymous intimidation. That same gym has also been the scene of a prior tragedy: in 2023, a young man lost his life after a barbell fell on him during a training session, an incident reportedly caused by a trainer's negligence.

Investigators are now looking into whether there could be a connection between any of these past incidents and her untimely death.

A Fitness Icon in Mexico

Luz María Agatón was more than just an influencer—she was a celebrated figure in the Mexican fitness community. As the Vice President of the Yucatecan Association of Bodybuilding and Fitness (YAFFEY), she played a key role in organizing competitions and encouraging others to pursue their fitness goals.

Her contributions to the sport did not go unnoticed. She was crowned Fitness Champion at the prestigious Mister Mexico bodybuilding contest in 2017. More recently, she took home first place in the female bikini category at the Mr. Olympia Amateur competition held in Spain, showcasing her international acclaim.

In addition to her professional achievements, Agatón was a community icon. In 2024, she was named queen of the Motul Carnival, a title reflecting her wide popularity and vibrant spirit.

She also owned and operated a gym in Mérida, and was a sponsor of the Bodybuilding Tournament in Motul, further cementing her role as a fitness ambassador in her region.

Community in Mourning

The news of Agatón’s death has sent shockwaves through the fitness and influencer communities. Friends, colleagues, and fans have taken to social media to express their sorrow and pay tribute to her legacy.

Evangelina Cimé Mézquita, President of YAFFEY, shared an emotional message on Facebook, saying, “Sometimes you don’t understand why things happen. We’re going to miss you—your overflowing joy, your simplicity. May God comfort your entire family.”

The official YAFFEY social media account also posted a heartfelt tribute: “Sometimes there aren’t enough words to express how one feels. See you soon, my friend. I know there’s a party in heaven today.”

Ongoing Investigation

As of now, authorities have not provided a definitive cause of death. Forensic teams are conducting an autopsy, and investigators are interviewing witnesses and reviewing security footage from the hotel. Law enforcement officials confirmed that all angles are being considered, and the investigation remains active.

Police sources suggest that the investigation is being treated with a high degree of sensitivity due to Agatón’s public profile and the recent history of threats against her. They are also reportedly coordinating with federal authorities in case a broader criminal context is uncovered.

A Life Remembered

Luz María Barrera Agatón leaves behind a legacy of strength, determination, and inspiration. Her impact on the world of fitness, as well as the lives she touched through her motivational content and community involvement, will not be forgotten.

As the investigation into her death continues, friends, family, and fans around the world are united in grief—and in their demand for answers.

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