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Hailey Bieber Celebrates $1B Beauty Deal Without Justin Tonight
Hailey Bieber Celebrates $1 Billion Rhode Beauty Deal Without Justin Amid Growing Speculation.
Hailey Bieber Celebrates $1 Billion Rhode Deal Without Justin Bieber by Her Side
Hailey Bieber has officially reached mogul status. The 28-year-old model and entrepreneur celebrated a major milestone this week after news broke that her skincare brand, Rhode, is being acquired by e.l.f. Beauty in a deal valued at an eye-watering $1 billion. However, while the fashion and business icon marked the occasion with a stylish night out in West Hollywood, one familiar face was notably absent—her husband, Justin Bieber.
Despite Hailey’s solo celebration, the Peaches singer acknowledged her achievement online. Still, fans are raising questions about his noticeable absence from the public festivities and his recent comments about her career that have sparked controversy.
Rhode’s $1 Billion Moment
Founded in June 2022, Rhode has quickly become a leader in the skincare space, known for its minimalist aesthetic and science-backed formulas. With hero products like the Peptide Glazing Fluid and Glazing Milk, the brand has amassed a loyal following and consistently sold out of restocks.
The acquisition by e.l.f. Beauty, a brand known for democratizing high-quality beauty products, signals a massive leap forward for Rhode. Hailey will remain deeply involved as Founder, Chief Creative Officer, and Head of Innovation, ensuring the brand’s original vision remains intact.
“Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible,” said e.l.f. Beauty CEO Tarang Amin in a statement. “Rhode is a beautiful brand that we believe is ready for rocketship growth.”
A Glamorous Solo Celebration
Just hours after the billion-dollar news went public, Hailey was spotted arriving solo at the trendy restaurant Alba in West Hollywood. Dressed in a sleek, strapless black minidress that highlighted her toned legs, the model exuded confidence and elegance. She completed the look with a pair of black heels, minimal accessories, and her signature effortless waves.
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Hailey, who is a new mom, kept her accessories simple with only a silver watch, letting the power of the moment and her style speak volumes. Her radiant appearance marked not only a personal triumph but a significant shift in the trajectory of her brand and career.
A Quiet Moment Before the Spotlight
Earlier in the day, Hailey took a more low-key approach to celebrating. On TikTok, she shared a relaxed moment with her 15.4 million followers, lounging in her bedroom with a face mask on, snacking on sushi, and listening to Britney Spears’ 2001 ballad I’m Not a Girl, Not Yet a Woman. “And I'm just in my room like this…” she captioned the post, showcasing her signature blend of vulnerability and humor.
Justin's Digital Applause — But No Public Appearance
While Justin Bieber did not accompany Hailey to dinner, he did take to Instagram to share his pride in her success. The pop superstar reposted Rhode’s acquisition announcement and followed it with a carousel of cozy couple photos, including one where he planted a kiss on Hailey’s cheek as she smiled.
However, the posts came with no caption, perhaps intentionally, as the singer is still weathering backlash from a previous Instagram tribute to Hailey's Vogue cover. In that post, he recounted a fight during which he told her she would never make it to the cover of the famed fashion magazine—a revelation many felt was unnecessarily harsh and self-serving.
“Yo this reminds me when Hailey and I got into a huge fight. I told Hails that she would never be on the cover of Vogue. Yikes, I know, so mean,” he wrote in the now-altered post. He added, “We’re honestly just prolonging what we really want, which is intimacy and connection.”
Following backlash, Justin deleted the original caption and replaced it with a shrugging emoji, but the damage was done. Many fans felt the post was more about him than Hailey’s accomplishment.
Fans Call for Hailey to ‘Run’
The contrast between Hailey’s poised celebration and Justin’s controversial comments has sparked a flurry of reactions on social media. Some fans are even calling for Hailey to consider a split.
“Just a casual Hailey Bieber observer but she needs to take that $1B money and run from that man,” one user commented. Another added, “HAILEY GET THAT DIVORCE NOW BEFORE JUSTIN STEALS THAT MONEY.”
Yet despite the noise, there’s still evidence of love between the couple. In Hailey’s Vogue interview, journalist Alessandra Codinha revealed that Justin sent a heartfelt email, writing, “I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey.” He went on to praise her style, her knack for business, and her effortless grace as both a wife and a new mom.
“Only the Beginning”
Reflecting on Rhode’s success, Hailey took to Instagram to share her thoughts. “When I launched @rhode in 2022, I always had big dreams for the company,” she wrote. “The most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally.”
She expressed her excitement for the new chapter with e.l.f. Beauty, writing, “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do.”
Hailey also gave a heartfelt thanks to her Rhode team and loyal community: “I couldn’t have done it without all of you. This next chapter is going to be even more incredible together! As I’ve said, this is only the beginning.”
Hailey’s partnership with e.l.f. Beauty isn’t just symbolic—it’s strategic. The acquisition positions Rhode for massive global expansion, including plans to enter brick-and-mortar retail for the first time. Starting Fall 2025, Rhode products will be available at Sephora, making it even more accessible to beauty enthusiasts around the world.
From cult-favorite products like the Peptide Lip Tint ($18) and Barrier Restore Cream ($38) to new launches on the horizon, the brand is poised for exponential growth.
A New Chapter—With or Without Justin?
As Hailey Bieber steps confidently into a billion-dollar businesswoman role, fans and observers alike are left wondering about the state of her marriage. While her husband continues to post mixed messages, Hailey seems unbothered and entirely focused on her company, her new family, and her global ambitions.
Whether or not Justin stands beside her in public, Hailey is clearly standing strong—and thriving—on her own.
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