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Rachel DeMita Fired by Big3 Over Caitlin Clark Social Posts
‘Blindsided’ Glamorous Basketball Reporter Rachel DeMita Breaks Silence on Being Fired Over Caitlin Clark Social Media Posts.

Basketball influencer and reporter Rachel DeMita has finally spoken out following widespread speculation about her sudden dismissal from the Big3 League. The 35-year-old, known for her engaging basketball coverage and strong social media presence, confirmed on Friday evening that she was terminated by the 3-on-3 basketball league just days after posting about WNBA star Caitlin Clark during Big3 game broadcasts.
In a candid and heartfelt video shared across her social media platforms, DeMita revealed that while the posts about Clark were the official reason given for her firing, she was left feeling "a bit blindsided" by the league's decision. “The rumors are true, I was fired from the Big3 — I was terminated from my job with the Big3,” she stated openly. “I can say it, I was terminated this week.”
Posts About Caitlin Clark Spark Controversy
DeMita explained that her three posts on X (formerly Twitter) highlighting Caitlin Clark, the rising WNBA phenom, were made during the Big3's Saturday schedule — specifically while four Big3 games were airing live from Chicago. DeMita, who was working for Big3 during the broadcasts, also admitted to sharing additional posts about the Indiana Fever versus New York Liberty game once the Big3 coverage had ended.
The posts praising Clark and promoting the WNBA matchup reportedly triggered the league’s ire. Founded in part by rapper Ice Cube, the Big3 League views itself as a major player in basketball entertainment and apparently considers competing sports broadcasts, such as the WNBA games, as direct competition. According to DeMita, the league felt her social media activity conflicted with its interests and was grounds for dismissal.
Big3 Cites Breach of Contract Over Promotion of Competing League
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DeMita read aloud a formal letter she received from Big3 management explaining their decision to cut ties. The letter accused her of a “severe lapse in judgment” for posting during the Big3 games and promoting the WNBA matchup between the Indiana Fever and New York Liberty, which aired simultaneously. The letter further stated:
“The league is extremely dismayed and disappointed by Miss DeMita’s severe lapse in judgement while performing services for the league during which time she should have reasonably known that she should have been promoting only league games.”
“The league provided her with unique access and opportunity to be a focal point on national broadcast, so management was completely taken aback.”
Two of the Big3 games on that Saturday were broadcast on CBS, while the others aired on Vice. Meanwhile, the Fever’s surprising victory over the reigning WNBA champions aired on ABC and achieved the third-highest viewership ever recorded for a WNBA game on the network.
DeMita Expresses Disappointment Over Lack of Communication
DeMita expressed disappointment about the handling of her dismissal, saying she was never warned or approached for a discussion before being let go. “I did feel bummed that there wasn’t any discussion prior to me being fired,” she said. “I didn’t hear from anybody, there was no talks about it, and I wasn’t under the impression that those tweets would do any severe harm to the Big3.”
Despite her frustration with the process, DeMita accepted full responsibility for the posts. “I’m not making excuses, I’ll take it on the chin, that’s my bad, I apologize for that,” she admitted. Still, she believes that a conversation about the social media activity should have happened before the decision to terminate her employment was finalized.
Background: Rachel DeMita’s Career and Big3 Involvement
Rachel DeMita is a former Old Dominion University basketball player turned influential sports media personality. With over one million followers on Instagram, DeMita has built a strong presence as a basketball reporter and content creator. She first joined the Big3 League in June 2024, becoming a key figure in the league’s broadcast and promotional efforts.
Her social media reveals a deep admiration for Caitlin Clark and the WNBA, often posting about the star player. In early May 2025, DeMita attended a Fever game in Indiana and shared a photo wearing Clark’s No. 22 jersey, captioned: “oh it’s going to be a fun season.” This genuine fandom for Clark and the WNBA appears to have played a role in the social media posts that ultimately led to friction with Big3 management.
Personal Life: Engagement to Former NBA Star Andre Roberson
Off the court and camera, Rachel DeMita is engaged to former NBA player Andre Roberson. The couple has been together for nearly six years and announced their engagement in December 2024. Roberson, 33, is known for his time with the Brooklyn Nets and Oklahoma City Thunder and has made a name for himself as a defensive specialist.
As Rachel DeMita moves forward from her departure from Big3, many fans and sports media watchers are eager to see what new ventures she pursues. Known for her authenticity and passion for basketball, DeMita is likely to continue leveraging her influence across social media and sports reporting.
Her openness about the firing and willingness to own up to her mistake has won her sympathy among followers who appreciate her candidness. At the same time, her case has sparked conversations about athlete and broadcaster freedom on social media, as well as the challenges faced by emerging leagues competing for attention in a crowded sports landscape.

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